Major Events
JMP Consultants provides a range of services for both:
- Governments & Host Destinations
- Event Owners & Rights Holders.
These include the following:
- Strategy
- Feasibility
- Valuation
- Bidding
- Evaluation
Strategy
- Master calendar development
- Event portfolio review & Return on Investment (ROI) assessment
- Market intelligence
- Competitor analysis
- Gap analysis
- Creating a balanced event portfolio
- Public v. business events
- Visitor numbers, length of stay and spend maximisation strategies
- Brand & marketing strategy
- Brand maximisation strategies
- Strategic imperatives
Feasibility
- Feasibility studies
- Due diligence assessments
- Business cases
- Economic modelling
- Brand alignment & strategic fit
- Value for money
- Consumer & market research testing
- Return on Investment (ROI) projections
Valuation
- Event asset valuation
- New product development & testing
- Event portfolio value to a host economy
- Domestic and global media value
- Community and social impacts generated
Bidding
- Quantifying potential holistic impacts and Return on Investment (ROI)
- Economic impact
- Tourism & brand delivery
- Visitor numbers, profile, length of stay and spend
- Participation numbers
- Trade & investment
- Facilities & infrastructure
- Employment, jobs & upskilling
- Health & well-being
- Diplomatic and Government policy deliverables
- Volunteers
- Broadcast and audience reach & value
- Development of Unique Selling Points (USPs)
- Competitor analysis
- Gap analysis
- Lobbying strategy & development
Evaluation
- Quantifying actual holistic major event impacts
- Economic impact
- Tourism & brand delivery
- Visitor numbers, profile, length of stay and spend
- Participation numbers
- Trade & Investment
- Facilities & infrastructure
- Employment, jobs & upskilling
- Health & well-being
- Diplomatic and Government policy deliverables
- Volunteers
- Direct expenditure analysis, cost-benefit analysis, Input-output, CGE and other economic modelling
- Return on investment (ROI)
- Visitor satisfaction & experience
- Host destination satisfaction & experience
- Community engagement
- Civic pride generation & vibrancy
- Social impacts
- Host destination perception
- Environmental impacts
- Domestic and global media impact & value
- Broadcast and audience reach
- Target visitor delivery
- Future advocacy & repeat visitation intent
- Net Promoter Score (NPS)