Research & Insights
JMP Consultants has the capacity to design and execute a broad range of domestic and international Consumer & Market Research studies using a range of quantitative and qualitative methods including:
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- Online surveys – databases, panels
- Face to face surveys –
- Depth interviews – one-on-one and group interviews
- Focus groups
- Key stakeholder consultation
JMP Consultants has conducted a wide range of bespoke and tailor-made research methodologies to provide evidence-based insights and solutions to its diverse client base including:
- Economic impact assessments
- Holistic benefits assessment
- Visitor economy modelling
- Crowd counting & identifying the number of unique attendees
- New product & experience testing
- Desktop and secondary research
- Key market intelligence
- Brand health tracking
- Community impact studies
- Sponsorship impact studies
- Mystery attendee / shopping research
- Membership research
- Predictive modelling
- Choice modelling
- Market segmentation
- Campaign testing, effectiveness & cut-through
- Marketing effectiveness & cut-through
- Advertising testing and tracking
- Market and competitor positioning
- Net Promoter Score (NPS) measurement